What is Press Release and How it works


According to Wikipedia, A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

Press releases are one of the effective means of generating “instant buzz”. Although they are typically viewed as short-term traffic generators, they can also be a source of long term traffic when properly optimized.

A well-written press release will send traffic to your site via links from dozens of high traffic news and content sites. Here’s what happens – you submit your press release to a press release distribution network or “news wire.” The “news wire” distributes submitted press releases across a network of subscribers.

These subscribing sites pull in the headlines from that day’s news feed and will display them wherever they want it to be shown.

They may also have filters in place to sort through the news feed, allowing them to choose news content based on relevance. Let’s look at a real world example:

You’ve just completed a press release announcing the launch of your new site that sells blue widgets. You go online to http://www.prweb.com, one of the oldest and most trusted sources for news distribution on the web. This is where you will submit your press releases.

You have a couple of distribution options. The free distribution service will get your press release onto a network of independent web sites which subscribe to the news feed service.

On the other side, the advanced distribution options allow you to submit your press release to an even larger number of sites, including very high-traffic portals like Google News, Yahoo! News as well as major newspapers and magazines.

You pick the option best suited to your needs and within about twenty four hours your release gets picked up, people read it and, if they’re curious enough, they follow the links you included in the press release. Instant traffic boost!

Press releases, in general, get indexed more frequently and more quickly by the search engines. However, their ranking depends on keyword optimization. You can through careful optimization, achieve a top ten ranking in the major search engines on targeted keywords within your press release.

This is great because your site effectively gets improved positioning by proxy. You must have targeted keywords. The trick is to optimize the press release with relevant keywords that draw searches, but are not saturated or overly competitive.

Just like advertisements, press releases must be placed in strategic areas. Search the Web for outlets to run your release. A few ones which receive good responses are:


One very common error is submitting a press release without first doing a research on the publication. It is literally impossible to provide timely, news-oriented information to a site or magazine if you have no idea what interests their readers have.

Do a little homework before submitting your press release. You can look around the web for some stories each site offers. Buy a copy of a magazine or newspaper and see the common interests of readers. By understanding what the publication is looking for, you will be able to fulfill the need and receive a much better response from your press release.

Add Comment

Translate »
5 Ways to Get Huge Targeted Traffic To Your Site
Work Smartly! Check If A Link is Dofollow or Nofollow?
Learn To Find Keywords Like A Professional for Your Website
Long Tail Pro Review: The Best Keyword Research Tool?
Some Quick Tips to Run a Successful Online Business!
8 Simple But Effective Strategies to Increase Your Sales
internet marketer
12 Tips To Become a Successful Internet Marketer
What Is Ghostwriting And How to Become a Successful Ghostwriter
6 Tips to Take Action Towards Establishing a Brand
10 Obstacles That Successful Internet Marketers Need to Overcome
A Sample System for Successful Internet Marketing
A Sample System for Successful Internet Marketing
8 Simple But Effective Strategies to Increase Your Sales
5 Tips For Keeping Active In The Winter
Foodie Way to Lose 10 pounds in 30 Days
How To Stay Healthy
How To Bring Out Bravery
5 Irresistible Ways To Make Women Fall For You
6 Secrets to Be the Nice Guy Women Want
6 Ways To Get Your Ex-Back In 3 Days