We all mainly focus entirely on list building, but we focus almost nothing about what to do once you have a list. And there’s a reason for this: most campaigns fall apart at the list building stage, which is well in advance of the monetization stage. I wanted to make sure you got through the list building stage unscathed and with a significant amount of momentum.
But now that you have a growing list, it’s time to start thinking about how to use it to make money. There are several different ways to do this. I will outline them in the order I think you should do them.
Step #1: Thank You Page
When someone subscribes to your list, they will be re-directed to the “thank you” page on your website. This page will probably contain a link to download a free report or some free software, as well as a brief “thank you” message for subscribing.
If you want to make a quick sale, the thank you page is a great place to do it. All you’ll have to do is include a paragraph or two of text pitching a related product, as well as a link to the download page.
Step #2: Monetize Through a Course
One thing many list builders give away for free is an e-course related to their particular niche. This is something I highly suggest you do.
How can you do this? Start by thinking about 5-7 topics related to your niche that not everyone knows about. Next, start sketching an outline for a course that explains these 5-7 things.
Each lesson in this course should be brief (say, 300 to 500 words), but should clearly convey a specific, actionable message. At the end of each course lesson, you should include an affiliate link to a product, but in a way that isn’t too pushy.
For instance, you might spend the entire lesson talking about search engine optimization. At the end, you could include an affiliate link to an effective SEO tool, which, as you’ll explain, will greatly simplify the process.
When creating a course, there are a couple of things to keep in mind:
- Clearly state how frequently subscribers will receive emails on the opt-in page.
- Be thoughtful when deciding how to space the emails. At minimum, you will want to leave 1 day between emails; however, you may want to increase that time significantly.
- Pitch your affiliate link as a solution to the problem the email poses, but don’t do it in a way that is too overt. If your emails don’t contain useful tips that are independent of the links, readers will become put off and unsubscribe.
After you’ve created your course, simply load it into your autoresponder.
All new subscribers will immediately be enrolled and will be exposed to your product pitches.
If you’re not satisfied with your results after a few weeks have passed, consider altering your course to improve your conversion rates.
Step #3: Offer Your Products
Once subscribers have gone through your course and have been a list member for a few weeks, consider sending a direct pitch to them. Rather than doing it in the form of a sales letter, write it as suggestion in a personal letter.
Mention that you have a product available that solves some problem that members of the list will have. Then offer it to all of your list members at an exclusive discount. These list-only discounts will build rapport with your readers; and also give you an opportunity to earn some money from direct sales.
Step #4: Sell Affiliate Products
In step #2, we talked about weaving affiliate product offers into your course. This is always a good way to make some quick cash. But there are other ways to promote products as an affiliate, too. One of the better ways is to find and try new products—and then to provide a review for you list with an affiliate link included.
If you’re not sure what products you can use this method with, spend some time reviewing www.clickbank.com and http://www.cj.com/. Regardless of what you want to promote—be it physical products or electronic products—you can sell it as an affiliate through one of those sites.
Summary – Monetizing Your List
One of the most important parts of list building is figuring out how to squeeze money out of our list. Using the five methods I’ve listed above, you should be able to slowly amass a fortune by converting your subscribers into buyers.