Traffic is the lifeblood of every blog and if you plan on using your blog to make money using whatever methods you have chosen, then you will need traffic, a lot of it. There are numerous ways of going about this and it is best to use a combination of different methods to drive traffic to your blog. Some of these methods include utilizing good SEO practices as well as taking advantage of article marketing,social postmarking,RSS feeds and Ping.
Search Engine Optimization
Search engine optimization or SEO for short is arguably the most important component of your marketing strategy. When people need something these days, the first place they go to for answers is Google. More often than not, they will use Google search to find what they are looking for. This means that if your blog comes up when people search for something using keywords that you have targeted, then you can generate a lot of traffic from searches alone. However, getting to the first page of a Google search is by no means an easy task. People have made lucrative careers out of optimizing websites to make them easier for search engines like Google to find.
When considering optimizing your blog using SEO practices, you have to options. The first is to learn how to do it yourself and the second one is to hire an expert to do it for you. If you are considering the first option, then you have a long and painful struggle ahead of you. SEO is a complex and wide-ranging topic and many people have spent years trying to understand all of its complexities and intricacies. The main problem here is that search engines are also evolving. This makes it very hard to keep up with the changes that happen every couple of months or so. The good news is that while SEO is a complicated subject. There are certain measures that you can take to make sure that your blog can be easily found and indexed by search engines. Here are a few of them.
1.Choose your keywords carefully:
This has been repeated in previous chapters time and time again and it is still very important. Choosing the right keywords with the right balance of demand and competitions and can help catapult your blog into the first page of SERPs.
2. Learn how to optimize your URL and Title Tags:
Make sure that your URL contains the keywords you are targeting. In addition to this, your title tags should also contain the same keywords. This will make it easier for search engines to find and index your posts.
3. Check your H1 Tags:
When writing your articles, make sure that your H1 tags contain the necessary keywords.
4. Keyword Density:
Keep a close eye on the keyword density used in your articles. Makes sure that they are neither too high nor too low.
5. Get as many backlinks as you can:
There are many ways to do this and they are discussed in further detail throughout this post.
If you don’t have the time and your budget allows it, you can always hire an expert to optimize your site for you. However, be cautious when hiring SEO consultants. Make sure to check their portfolio and to look for reviews online. This will help you find a reliable, reputable and effective SEO consultant for your blog.
Article marketing has been around for a long time. It has stood the test of time and continues to be a powerful marketing tool even up until today. Since most people look for the information they need online these days, you might even say that article marketing is more effective as a tool of promoting your website than it’s ever been.
Before you start with article marketing, you will need articles and you will need a lot of them. Aside from volume, you will also need quality. The higher the quality of your articles, the better it is for your blog. Once you have your articles ready, you will need to post them online. You can do this by using article directories. These directories will be discussed in more detail later on. Once you have successfully placed your articles in key locations online, people will be able to see them. They will also be able to follow your backlinks back to your blog. This can generate a lot of traffic as long as your articles as good and you have placed them in strategic sites online.
When dealing with social postmarking, you will have to be familiar with the most popular social postmarking options available to you. This includes Google postmarks, Delicious, Technorati, Reddit,StumbleUpon, Digg and Twitter. There are many others out there and your should familiarize yourself with all of the available options in order to make full use of social postmarking for your blog. Simply put, social postmarking provides people with a way of postmarking your posts or your blog while sharing their postmarks with all of their friends and followers.
If a person decides to post a link to a post in your blog on a social postmarking site, then other people will see it as well. This can generate a lot of traffic in a short amount of time.
You should also consider making accounts in all of the top social postmarking sites. Add as many people as you can and post links to your blog so that all of your friends and followers can see it as well. If they like what they see in your blog, then it is very likely that they will repost your link for other people to see.
RSS is just one of the powerful tools that you have at your disposal to drive traffic to your blog and to keep people coming back for more. There are a few steps that you need to follow in order to take full advantage of RSS.
First of all, you need to set up your reader. While there are many options out there that you can use, Google Reader is one of the most popular.After you have set up your reader, you can add new sources to it. Once you add a source, new content will be automatically sent to your reader every time the source is updated. Make sure to add reputable and relevant sources. This will give your readers the impression that you are up to date with the latest trends in your chosen market. In addition to this, the information that you gather will also help you make your blog better in the future.
Ping can be a difficult concept to grasp for some people. It doesn’t help that a little technical knowledge is need to fully grasp the concept.However, the mechanism by which ping affects your blog is a lot easier to understand. Without going into the technical details, a ping is a push mechanism used in blog to send a message to a server that changes have been made to your blog. There are numerous ping servers out there that automatically generate a list of blogs where new content has been added. This means that your readers will have a method of knowing when you have added new material to your blog. This is a great way of retaining traffic while generating new traffic as well. Users can subscribe to certain ping servers so that they will be notified of your new posts.
Aside from your own blog, posting articles in article directories is another great way of driving traffic to your site. If you haven’t heard of article directories before, then you are missing out on a powerful tool that you can use to drive traffic to your site. Article directories are sites that accept articles from other various writers. These sites serve as article databases where people can find articles about anything under the sun. Popular article directories like eZine get a lot of traffic and you can easily divert some of this traffic to your own blog. However, you will need to have high quality articles on hand that you can submit to popular article directories.
You have to keep in mind that these directories have certain specifications regarding quality so you need to make sure that your articles are good enough to be accepted. Once your article has been accepted, it will be displayed online along with your profile. Over time, you can establish yourself as an expert in your field and you can gain more and more readers. These readers can then be driven to your own blog using backlinks.
Blog commenting is another easy way to get more people to visit your site. Have you ever commented in a blog and noticed that you are often asked for a URL to your own site? Every time you fill out that little form,you are actually leaving behind a little door that people can use to enter your site. This means that the more comments you have online, the more backlinks there are to your own site.
While you can certainly leave comments at random websites if you want,this does not guarantee that you will get more traffic in your site. You will have to choose the sites where you leave comments wisely. Ask yourself if the people visiting a particular site will be interested in visiting your own blog. If the answer is yes, then that site is probably a good place to leave a few comments. When leaving comments however,you can’t just say whatever random thing comes to mind. You will have to post insightful, relevant comments that will intrigue and engage people. Feel free to participate the comment discussions. Leave intelligent and useful comments that can help move the discussion a long. This is why it helps to be knowledgeable about your chosen niche. This will make it a lot easier to convince people to visit your own blog through your blog comments.
Once you have mastered the art of blog commenting, you have to make sure that you do it regularly to keep the traffic coming in. If you have chosen a niche that you are passionately and knowledgeable about, then leaving behind intelligent and relevant comments on other similar sites should be a piece of cake for you.
Web 2.0 is the future of the Internet so to speak. No, it is not a new version of the entire Internet. It is simply a term to reflect certain important changes that are happening on the Internet. You can even call it a paradigm shift. Gone are the days when websites had static content that hardly ever changes. These days, you need to stay dynamic if you want to stay relevant.
So how does Web 2.0 affect your blog? For starters, Web 2.0 has put a lot of power in the hands of individuals. These days, you don’t have to be a large company of a powerful government to have a voice in the Internet. All of the little changes that have been brought about by Web 2.0 can be used to your advantages. Social networks, dynamic content, viral videos, you name it. All of these little things can serve as additional tools in your shed that you can use to make your blog more popular and more profitable.
If your blog is already up and running but you still haven’t tapped into the tremendous power of social media, then you are missing out on a lot.In recent years, social media has taken the world by storm and sites like Facebook and Twitter have become veritable powerhouses on the Internet. Aside from being places to socialize with friends, relatives and acquaintances, social media websites have also become powerful tools for marketing your blog.
So what do you need to do to take advantage of the social media storm?The first thing that you have to do is to sign up for an account at various social media websites. Among the sites that you simply cannot overlook include Facebook, Twitter and Google +. After you have made your account, then you have to create your profile. Make sure that your profile is as informative as possible so people will know you who are and what you are about. After that, you will need to start adding friends and followers. Add as many people as you can but make sure that you are adding people who belong to your target audience.
Once you have a decent number of people on your social network, you will then need to post regular updates. Post about any changes in your blog. If you have posted a new article or video, then post a link on your social networks. If you have a new product you are trying to market, then make another post on your networks. If you have something funny or interesting to say, then post away. Make sure to post regularly so people will be able to keep track of all the changes on your blog.
All the things given above must be perform to generate traffic to you website/blog.