You CAN make money online without having your own products. There is money to be made with things such as affiliate marketing, Adsense and offering services – but if you’re serious about your online business then I would always recommend creating your own products…
Having your own products makes success online much easier. For one thing, you are in control and there will be nobody else out there who owns the same product. This means that you can recruit affiliates to promote for YOU, rather than having to slog it out all the time.
Take a look at any successful marketer and they pretty much ALL have their own products.
Now I’m sure there are some people out there who earn good money without ever creating their own products but they are really few and far between.
The good news is that creating your own product is actually pretty easy.
In fact it’s possible to create your own top quality product in less than a day…
If you want to create your own product fast then THE fastest way to do it is to create an interview product.
Here’s how it works:
1. You find an expert (just someone who is fairly well known in your niche)
2. You record an interview with them over Skype
3. You create some Powerpoint slides to go with the audio file
4. You create a simple minisite to sell it from
Now before you start thinking “why would anyone let ME interview them” let’s make something clear:
It’s pretty EASY to get people to agree to an interview…
You just need to approach them and make it clear what’s in it for them.
Most people will be delighted when you ask them if they would be willing to be interviewed. It means they can plug themselves in the interview and get their name out there as an expert.
Not everyone will agree of course. Some people just don’t like doing interviews for example – or they might be sooo busy they don’t feel that they have the time – but generally even if you approach just a handful of people you shouldn’t have any problem at all getting someone to do it.
Finding people to interview
Ok – so the first stage is to find someone to interview.
You’ll probably already know some of the people who are well known in your niche…
Who’s blogs do you read? Which marketers email lists are you on? What forums do you visit? Who do you talk to? Which marketers products have you bought?
Once you’ve come up with a list of potential people, simply drop them a quick email…
All you need to do is introduce yourself and explain that you would like to interview them on X subject.
Make it clear what they will get out of doing the interview. Ie:
-They will be able to promote their own products
-Their name will be on the marketing materials for the product and it will generate them significant exposure
Also it’s a good idea to state that you are flexible as to when you do the interview. Arrange it at the other persons convenience and there is more chance that they will say yes.
Another thing to put across is time. Ie. You want to state that the interview will take an hour at most (or however long you plan to make it last) – and make sure you stick to it when you actually do the interview.
Once you’ve got someone to agree to do the interview, the next thing is to email them over a list of questions you’ll be asking in the interview.
You probably won’t stick entirely to these questions in the actual interview – but it’s a good idea to prepare a rough list so that the other person can look over the kind of things you’re going to ask them about. This gives them a chance to have a think prior to the interview about the sort of answers they are going to give.
Coming up with questions is pretty easy – just think about what people in your niche want to know.
Let’s say you’re going to be interviewing an internet marketer on the subject of affiliate marketing.
Your questions would centre around things such as:
-Why become an affiliate?
-Advantages and disadvantages of affiliate marketing
-How do they find products to promote?
-How do they drive traffic to their affiliate promos?
-How do they market them?
-What are the main mistakes people make with affiliate marketing?
-How did they get started and how should other people get started in today’s market?
You see what I mean?
You need to get into the minds of your customers and find out what they want to know.
You can probably think of some of these things from the top of your head just by knowing your market – but if you’re not sure or want additional ideas then you only have to look at internet forums and blogs.
Forums especially are a great place to look. Just have a look at some of the threads on there and write down some of the main questions people are asking.
Chances are, you’ll see some of the same questions being asked over and over again – so you’ll definitely want to include those in your questioning!
Recording the interview:
There are other ways of doing it but perhaps the easiest method is to record your interview over Skype.
A piece of software called Pamela For Skype (Google it) lets you record your Skype calls and then output them as an audio file. The first interview you do will probably be quite nerve wracking but it’s surprising how quickly you get used to it.
Begin by introducing the person you are interviewing and thank them for doing the interview. Then, launch straight into the questioning, using your initial questions as a guide.
As the interview and conversation progresses you’ll probably find that the topics take a change in direction slightly. Your interviewee will make a point about something, for example, and then from that you will think of additional questions to ask them.
You don’t have to stick rigidly to your original questions! In fact it’s a good idea to expand the conversation – it will make the interview more interesting and fun and you’ll probably get better information from them.
Be careful however not to get TOO sidetracked. Your interview needs to have a clear structure and shouldn’t be wandering about all over the place.
At the end, thank the interviewee again and provide them with the opportunity to plug their own products (always goes down well).
Once you have recorded everything, have a listen through it again and create some Powerpoint slides to go with it. Pick out the main things they were talking about and put them onto the slides. You could either provide these with the audio interview as standard or you could put them as an upsell.
If you want to increase the value further, you could also pay someone to transcribe the audio interview into text. It is probably best if you outsource this as it can be quite time consuming – and it’s possible to find people who can do it very cheaply.
So – there you have it – an instant product!
The beauty of this is that it really only takes you the amount of time the interview takes. If it’s an hour long interview, then you have created a product in one hour (+ a few hours writing your questions and approaching people)
Compare that to writing an eBook – which could take you weeks or even months to write and produce.