We start a website for selling products thinking of making lots of money, but all our dreams of making money get flushed. It happens mainly due to 4 reasons:
1). Not so good Product.
2). Good product but poor packaging.
3). Good product but poor service.
4). Lack of Marketing.
I think you can solve first 3 problems. Now, after having a good product and service you have to focus on marketing to increase sales. I’m sharing with you these simple but effective ways which will surely increase your sale. Have a look:
- Follow up with your customers. Our goal is to build a relationship with them. It can be done by mailing emails regularly. You might also like this one: How to Expand Your Business Using Mobile Marketing
- You could upsell to your customers. Place your extra related products on your order page so that when customers are on the order page, they could add it to their cart too.
- Use your customers to attract others. Tell them if they refer two customers to your site, they will receive a 50% discount. This will turn one sale to two more.
- Offer an option of joining an affiliate program so they can make money selling your product. This step will help you multiply the sales of your product. Also Have a look here: How to Use Banner Ads To Drop Your Competition
- Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
- Cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you. Must Read-How to Establish a Brand
- When you deliver your product, include a coupon for other related products that you sell in the package. This will surely attract them to buy more products from you. Offer coupon in such a way that they must feel like they are elected as a winner by your website.
- Now the last marketing tip that I recommend is to send freebies with your product package. Make sure that your freebies have your ad printed on it. This will allow other people to see your ad and order.
I am damn sure that these powerful strategies will definitely increase your sales immediately after applying it to your website. It is really very important for every online business to make their customer feel special by providing them with additional value that will keep them coming back.